Lipton Teas & Infusions Case Study

We partnered with Lipton Teas & Infusions to create an impactful global graduate recruitment campaign. The goal was to elevate awareness of their graduate program while highlighting the brand's unique values and culture. Our objective was to reach a diverse pool of candidates, showcasing Lipton Teas and Infusions as a leading employer in the beverage industry.

Campaign Focus

Strategic Media Placement

Our team researched and selected key platforms where the campaign would reach the right audience across multiple markets. This ensured optimal visibility, engagement, and an increased number of applications.

Storytelling Through Film

To bring the program to life and give potential applicants an authentic look into life at Lipton teas and infusions, we spent a day filming current graduates. These videos showcased the day-to-day experience and potential career development opportunities.