The Challenge

MHA’s recruitment process faced several persistent hurdles:

• High staff attrition within the first 90 days
• Rising hiring costs with poor ROI on sourcing channels
• Slow, unstructured screening and interview processes
• Limited visibility into recruitment data and funnel performance
• Difficulty reaching a more diverse candidate pool
• Unfilled vacancies impacting occupancy and service levels

With heavy reliance on manual screening and inconsistent outreach, the hiring process struggled with inefficiencies, candidate drop-off, and missed opportunities to hire faster.

Our Approach

Yoke partnered with MHA to design a structured, data-driven recruitment framework, aligning people, process, and technology for maximum impact. Key initiatives included:

• Talent Engage TalentMatch: AI-powered candidate matching and scoring to identify the most suitable applicants in real time.
• Automated screening tools: Reduced manual admin, accelerating the progression of qualified candidates.
• Streamlined workflows: Ensured smooth transitions from application to interview.

To further enhance application quality and candidate experience, we integrated Joveo’s MOJO Apply and Conversational AI chatbot into MHA’s careers site:

• MOJO Apply: Simplified the application process, reducing friction and drop-off.
• Conversational AI: Pre-qualified applicants by asking essential questions upfront, ensuring recruiters engaged only with relevant candidates.

Yoke also piloted a refined interview model (“Screening 2.0”) and proposed a Centre of Excellence approach, allowing a small, focused team to conduct structured interviews at scale.